Physicians Formula

It all started in 1937, when leading American allergologist Dr. Frank Crandall designed a makeup for his lupus woman who did not irritate her sensitive skin. 

This is the path to “healthy beauty” and to date each of our products has been carefully designed and tested to meet demanding criteria - it was hypoallergenic, safe for sensitive skin and eyes and did not contain any of the 150 harmful ingredients commonly found in cosmetics.