L'Oréal Paris Féria Préférence Pure Plum intense dark red P37

L'Oréal Paris Féria Préférence Pure Plum intense dark red P37


  • $33.50

Product information

Secrets of High Gloss
Préférence, the legendary long-lasting color with highly durable color components, is now enriched with the Hi-Shine Complex.
Indulge in a luxurious color result with Perfection and Shine that lasts up to 8 weeks *.
* Instrumental test.

Our expert advises:
“Intense and elegant red, ideal for women who want a distinctive and sophisticated look.”
Christopher Robin, L'Oréal Paris Expert
Color Tip: Our model uses L'Oréal Paris Color Infallible Eyeshadow in 014 Eternal Black and Glam Shine 6H Lip Gloss in 102.

Group III - Long-lasting color.
Durability: Long-lasting hair color, no washing.
Gray Hair Overlay: Perfect.
Consistency: Gel.


  • Luxurious color with high durability
  • Ultra intensive - Long lasting color

    Preparation and use

    If you hesitate between two shades, choose the lighter one. If you have a large amount of gray hair, the resulting shade will be very intense.
    Exposure time: 30 minutes.

    Final care
    Enriched with UV filter and vitamin E. Use every week to keep your hair shiny and silky.

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