L'Oréal Paris Preference Chocolate Rose 5.23

L'Oréal Paris Preference Chocolate Rose 5.23


  • $33.50

Product information

Secrets of Hi-Shine
Color Préférence, known for its highly durable colors. Experience Premium Color Efficiency Préférence: Shine your hair for up to 8 weeks *.
Up to 8 weeks of brilliant shiny hair *.
* instrumental test.

Our expert advises:
“Eager and yet bold - iridescent tones will wrap your hair in the latest pink-gold trend with a delicate balance of warm and cold tones.”
Christopher Robin
color expert L'Oréal Paris.

Final Color Protection Care
Enriched with UV filter and vitamin E derivative. Use every week to preserve vibrant color and silky soft hair.

Group III: Permanent hair color.
Color shelf life: permanent color, not washable.
Opacity: If you have a lot of gray, the color on you will be very intense.
Exposure time: 30 minutes.


  • Pink-gold reflections
  • With Hi-Shine Complex
  • Luxurious color with high durability
  • Pink tones - permanent color

    Preparation and use

    Shade guide If you are hesitating between two shades, choose the lighter one. If you have a lot of gray, your color will be very intense.

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